Strategic Trust-Initiative Food Risk Communication Realities and Prospects 2015

31/07/2024

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DOCUMENT DESCRIPTION

Central to managing decisions around trust and distrust of

  • Actors in the food chain
  • Regulators, Food safety regulation & management
  • Integrity of Food supply in general

Risk & Trust interlinked; failure to manage risk perception leads to DISTRUST
Trust comes into play because of:
Risk, vulnerability, uncertainty, interdependence