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Request for Proposal
Consultancy Service for VietGAP logo design in Vietnam
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Introduction
Alinea International Ltd. (Canada) provides management and technical expertise to developing and transitional country partners on projects that promote sustainable growth and meaningful opportunities for people to improve their lives. The Safe Food for Growth project (SAFEGRO) which is funded by the Government of Canada through Global Affairs Canada (GAC) for the period from 2019 to 2024, with extension to 2026, is being supported technically by the Canadian Executing Agency (CEA), led by Alinea in partnership with the University of Guelph and other leading food safety organizations. The SAFEGRO is designed to support the Government of Vietnam to ensure better access to safe and competitive agri-food products, with an aim to improve the well-being of female and male consumers as well as other beneficiaries (including poor farmers) in Vietnam. The project operates across the agri-food value chains by engaging and building the capacity of three main target groups: the public sector (enabling environment), the private sector (supply side), and the consumer (demand side). The SAFEGRO technical team works with national and sub-national governments to enforce food safety regulations, private sector suppliers to increase the competitiveness of Vietnamese food products domestically and internationally, and consumers to improve demand for safe food in Vietnam. Key partners on this project include The Ministry of Agriculture Rural Development (MARD), the Ministry of Industry and Trade (MOIT), the Ministry of Health (MOH), Ha Noi and Ho Chi Minh city agencies, and other Vietnamese Academic Institutes. Given the request from Department of Crop Production (DCD) and Department of Fishery (DF) under MARD for revising TCVN VietGAP General, there is demand of one unified VietGAP logo for all fishery, livestock, and crops sectors in Vietnam under which producers and operators with be “credibly” audited and certified for safe food for sale. In 2024-2025, SAFEGRO has committed to support this request. At the same time new legislation is being put in place to support the new, re-vitalized VietGAP certification program aligned with international standards. The new brand logo is expected to represent the scope of this effort. The Vietnam Good Agricultural Practice (VietGAP) program being supported by MARD aims to ensure safe, sustainable, and high-quality agricultural production. An official single unified VietGAP logo and brand is essential to promote recognition and trust among consumers, producers, and stakeholders. Alinea International is inviting qualified vendors to submit proposals for the design of a VietGAP trademarked logo to support MARD agencies. This Request for Proposal (RFP) aims to identify vendors who can fulfill specific roles and meet the assignment requirements. The purpose of this document is to provide a comprehensive overview of MARD agencies’ needs and expectations in designing a common VietGAP logo that will represent all agricultural sectors in Vietnam. We also recognize that the VietGAP brand has been diluted by multiple organizations trying to adopt their own versions of a VietGAP brand logo creating significant confusion in the marketplace. The proposed new VietGAP brand logo is expected to be trademarked for Intellectual Property (IP) rights with MARD alone. Assignment Overview The assignment involves designing a brand logo with slogans that encapsulate the principles of a revitalized VietGAP across all agricultural sectors, including crops, livestock, aquaculture, and probably forestry. The logo and slogan should be recognizable and unique by international and domestic markets, and able to be used in various marketing materials and product packaging. Purpose of VietGAP Logo The primary goal is to create a unified logo across agricultural sectors with slogan that:- Represents the core values of VietGAP: safety, quality, sustainability, and traceability.
- Enhances consumer trust and recognition as the only “official” accepted VietGAP brand logo.
- Can be easily identified and associated with all VietGAP-certified products.
- Is adaptable for various uses across different media and packaging types.
- Graphic design: be responsible for creating the logo and slogan.
- Quality assurance: oversee the assignment ensuring timelines, objectives and the design meets all specific requirements and standards.
- Stakeholder liaison: actively communicate with MARD agencies including the DF, DCP and DLP and/or focal point of VietGAP revision in MARD to define their expectation for logo and slogan as well as their comments/inputs to various drafts.
- Value chain actors (e.g. farmers, cooperatives, processors, distributors, and buyers) who are certified to produce agri-food products according to VietGAP Standard.
- Accredited certification bodies (public and private) which will conduct VietGAP audits and “issue” the authorized VietGAP certificates to qualified recipients; these are the presumed licensees
- Government agencies who are directly involved in managing VietGAP certification and standards in Vietnam.
- End-consumers. It is expected that the common VietGAP logo once implemented, will help consumers to differentiate the standard VietGAP products from the uncertified VietGAP ones in the markets.
- Research and Concept Development:
- Understand the VietGAP principles and target audience.
- Conduct a competitive analysis of existing agricultural certification logos.
- Develop initial logo concepts.
- Develop initial slogan.
- Design and Refinement:
- Create multiple logo drafts with slogans.
- Incorporate feedback from stakeholders and refine the designs.
- Ensure the logo works in different sizes and formats.
- Finalization and Delivery:
- Finalize the selected logo-slogan design.
- Create logo guidelines detailing usage, colors, and typography.
- Provide the final logo in various formats (e.g., vector, PNG, JPG).
- Report on implementation of logo with recommendations
- Initial Concepts: A minimum of three distinct logo concepts with attached slogan.
- Refined Designs: Refined versions of the selected concept(s) based on feedback.
- Final Logo: The final logo design with attached slogan in high-resolution and vector formats.
- Logo Guidelines: A comprehensive guide on how to use the logo across different platforms and materials written both in Vietnamese and English including but not limited to
- Trademarking
- Branding and communication
- Governance and management if possible
- Presentation Materials: Visual aids for presenting the logo to stakeholders.
No. | Detail tasks | Deliverables | Tentative deadline |
1 |
Select and sign contract with service provider | Contract signed with service provider | 5th June 2024 |
2 |
Initial consult with preliminary stakeholders before developing logos | Meeting with relevant stakeholders in MARD, MOST. | 15th June 2024 |
3 |
Develop the Initial Concepts of logo and slogans. | A minimum of three distinct logo concepts with attached slogan. | 30th June 2024 |
4 |
Consult with stakeholders | Presentation of initial concept at workshops or meetings. | 15th July 2024 |
5 |
Refine Designs | Refined versions of the selected concept(s) based on feedback | 30th July 2024 |
6 |
Develop Final Logo and slogan. | The final logo design in high-resolution and vector formats together with slogans | 15th Aug 2024 |
7 |
Develop logo Guidelines | A comprehensive guide on how to use the logo across different platforms and materials written both in Vietnamese and English | 30th Aug 2024 |
8 |
Develop presentation Materials | Visual aids for presenting the logo to stakeholders | 15th Sept 2024 |
- Proven track record in logo design, particularly logo designing experience in the agricultural or certification sectors as an advantage.
- Strong portfolio showcasing previous logo designs and related work.
- Ability to create a logo with slogan that is both visually appealing and conceptually aligned with VietGAP values.
- Innovative approach to design that distinguishes the logo from other certification marks.
- Proficiency in graphic design software.
- Ability to produce high-quality designs that can be scaled and adapted for various uses.
- Effective communication skills for liaising with stakeholders.
- Willingness to incorporate feedback and work collaboratively.
- Demonstrated understanding of the core values and goals of the VietGAP program.
- Ability to translate these principles into a visual identity.
- Technical proposal
- CV of team members with short and relevant experiences
- Vendors’ portfolio/Company profile listing products that are similar to the requirements.
- The cost estimates
Job Features
Job Category | National Short Term Consultants |
- Intermediate Outcome (1100) – Enabling environment: "Improved performance of national and sub-national governments in food safety regulation enforcement along the value chain to meet international standards”.
- Intermediate Outcome (1200) – Supply side: "Increased competitiveness of poor farmers and other actors, particularly women, supplying safe agri-food products to domestic and international markets”.
- Intermediate Outcome (1300) – Demand side: "Increased consumer demand for safe and affordable agri-food in Vietnam".
No |
Deliverables |
Responsibilities |
1 |
Coordination of component 3 activities and reporting |
|
|
Project visibility in events and activities |
|
3 |
Communication products (such as video clips, scripts, gender e-learning modules and scenario) |
|
4 |
Quarterly newsletters, News, Blogs highlighting key activities, results, good practices, and success stories |
|
5 |
Regular social media posts/ website posts and management |
|
6 | Food safety culture consultative group coordination |
|
7 |
Design of project reports/presentations/ publication |
|
8 |
Other related duties as required by the PD and PM |
|
- At least anundergraduate degree (i.e. University bachelor's degree) in a relevant discipline such as communication, business communication, journalism, speech communication, technical communication across digital, written, and visual platforms.
- Having good knowledge and experience of gender equality and women empowerment. Have solid experience in designing and developing communication products with gender sensitivity and gender responsibility approach.
- Level 4 - Advanced Professional Proficiency in English and in Vietnamese (oral, reading and writing).
- 60 months of combined professional experience in (i) communicating scientific and technical information to diverse audiences; (ii) providing advice and making decisions regarding the most appropriate and effective means to communicate specific information to target audiences; (iii) developing communication plans and budgets; and (iv) working on visual/design platforms/software.
Job Features
Job Category | National Short Term Consultants |
- Intermediate Outcome (1100): "Improved performance of national and sub-national governments in food safety regulation enforcement along the value chain to meet international standards";
- Intermediate Outcome (1200): "Increased competitiveness of poor farmers and other actors, particularly women, supplying safe agri-food products to domestic and international markets";
- Intermediate Outcome (1300): "Increased consumer demand for safe and affordable agri-food in Vietnam".
- Engage with local government partners, through local Inter-sectoral Working Group and Supporting Groups, with support from Local Project Coordinator, to ensure good coordination of project technical assistance and training inputs in HCMC.
- Work with other international and national specialists to deliver high quality and well coordinated technical assistance and training activities to local government agencies and chain actors to achieve the project outputs and outcomes, as identified in the Logic Model where food safety risk assessment and detailed value chain analysis is required with a focus on HCMC to:
- Provide assessment of local capacity in risk assessment and advise on setting up a national risk assessment network with a focus on HCMC.
- Develop guidance on the implementation of an assessment for both qualitative and quantitative food safety risks.
- Develop training materials, guidance manuals and other technical documents specifically related to science-based and risk-based approaches to food safety decision-making.
- Plan and conduct training workshops on the concepts of hazards, risks, exposure assessment in risk analysis and food standard setting.
- Coordinate and oversee the analysis of selected Vietnamese agri-food value chains as well as constraints and opportunities related to agribusiness investment options with emphasis on the functionality of markets, support services, trade policies, market institutions and organizations, risk management systems, food safety control systems and private sector engagement.
- Advise on, design, and deliver capacity development activities in collaboration with both private and public stakeholders in the areas of agribusiness, marketing and food value chain development including the application of VietGAP and HACCP certifications.
- Coordinate and oversee the implementation of training programs throughout the value chain including farmer field schools and other aspects of specific training for value chain nodes.
- Lead implementation of gender sensitive, climate smart, agri-food value chain action plans to achieve the expected results in terms food safety, inclusiveness, sustainability, traceability; support adoption of innovation and value-added activities and organization of events as deemed necessary.
- Provide technical input to update and develop Performance Measurement Framework (PMF), the risk register, Annual Work Plans (AWP) based on identified needs from the government agencies and private chain actors.
- Based on the project M&E framework, conduct regular monitoring to capture results and provide inputs to monthly highlight reports, semi-annual and annual progress reports.
- Perform other related duties as required by the Project Director.
- Master’s degree in food science, veterinary science, agriculture, animal husbandry, epidemiology, food microbiology or a related discipline;
- At least five years of professional experience in delivering and managing technical assistance to Government agencies and chain actors in improvement of food safety, and gender-sensitive, climate smart agri-food value chains, are required.
- At least five years of experience involving ODA project planning, coordination and/or M&E, which applied principles of results-based management and risk management.
- Proficient in writing correspondence/documents in both English and Vietnamese. Must be fluent in English and Vietnamese
- Very good strategic thinking, planning, organizational and time-management skills to meet deadlines.
- Ability to work independently, prioritize tasks, take initiative, as well as ability to work in a team.
- Strong interpersonal and teamwork skills
- Strong communication and problem-solving skills
- Strong computer skills (Microsoft word, Excel, power point and other basic applications).
- Experience with gender equity/gender equality, women’s empowerment, and related programming.
- Experience with results-based planning, management, monitoring, evaluation, and reporting; and/or prior experience with food safety is an advantage.
- Good knowledge of Vietnamese laws on labor, social & health insurance and other relevant applicable laws, codes, and regulations.
Job Features
Job Category | safegroproject HCM City |
Alinea International - Employment Opportunity
Vietnam Safe Food for Growth Project (SAFEGRO) - Project Manager
Responsibilities:
- Working with the PD to oversee and manage project personnel and operations to achieve the project results.
- Supporting the PD in the application of the Project Management Framework (PMF), results based Annual Workplans (AWP) and Reports.
- Supporting the PD in setting up a cohesive project team for coordination and implementation of approved project activities to achieve the expected results from the project’s logic model including budgeting and scheduling.
- Working with Monitoring, Evaluation and Learning (MEL) Officer in the timely and accurate preparation of results-based progress reports to inform decision making process.
- Supporting the PD in the monitoring of project activities to ensure that they are implemented according to the work plans, on time, within the budget, and leading to achieve the expected project outcomes.
- Providing logistical support and team building for project personnel and consultants, both national and international.
- Supporting the PD with recruitment processes for national consultants and procurement activities; and
- Proactively taking lead role to support other tasks as assigned by the Project Director or unanticipated activities.
- Post-graduate degree related to project management, business administration, finance, agri-food or a related discipline, or equivalent experience.
- At least 48 months of project management, at a senior level (coordinator, project manager, team leader or higher);
- Experience with official development assistance (ODA) projects. Prior experience with food safety is an advantage.
- At least 24 months experience with results-based management, monitoring, evaluation, and reporting.
- Experience with gender equity, women’s empowerment, and related programming
- Experience with human and financial resource management.
- Must be fluent in English, both writing and verbal communication.
- Strategic and analytical thinking and result driven.
- Strong interpersonal and team building skills.
- Strong leadership and problem-solving skills.
- Very good result-based planning, coordination, and organization skills
- Able to travel throughout Vietnam or internationally as required.
Compensation
Alinea offers competitive salaries and an excellent benefits package. Salary will be commensurate with qualifications and experience.
Please send your application (letter of interest and CV using attached format INSERT CV TEMPLATE HERE with details on qualifications and experiences aligned with above requirements) with at least 3 referees by email to <ngochungnguyen@alineainternational.com>. Please include the job title in your email subject line.Application form: Only via email
Deadline: 17h00 on 20/01/2024
Interview announcement via email to selected candidate within 15 working days after the deadline. We welcome all applications, regardless of ethnicity, age, gender, sexual orientation, gender identity and expression; candidates that belong to underrepresented groups are strongly encouraged to apply. The recruitment process is based on fair standards.Job Features
Job Category | safegroproject Hanoi |
- The education expert will closely work with food safety expert and gender specialist to review draft curriculum and 10 lesson plans of gender responsive FS education program.
- Finalize curriculum and lesson plans on gender responsive FS for kindergartens;
- Provide training for Van Duc kindergarten teachers on gender responsive FS education.
- Provide training and mentoring service for teachers in other selected schools to replicate the Van Duc model.
- Lead/facilitate consultation workshops to share the most significant change stories/best practice and planning with MOET/DOET/BOET’s participation.
- Documentation of lesson learned and guidebook on FS.
No |
Task |
Deliverables |
Working day |
Timeline |
Expected results 1: 31 Trained teachers in Van Duc have knowledge and skills to develop lesson plans and flexibly integrate FS themes into the current education program. |
15 |
|
||
1.1 |
Review draft food safety (FS) education program and 10 lesson plans | A final FS education and lesson plans for kindergarten |
1 |
Dec 23-Jan 24 |
1.2 |
Collaborate with the FS specialist to develop and finalise FS curriculum & and 10 lesson plans |
3 |
Dec 23-Jan 24 |
|
1.3 |
Use the developed FS integated lessons to conduct training for teachers in Van Duc kindergarten by applying “learning through play” method | Some training sections on food safety for teachers in Van Duc kindergarten delivered |
2 |
Dec 23-Jan 24 |
1.4 |
Prepare a guidebook for integrating FS education program into current curriculum at kindergarten (including training method, lesson plans, references, video, pictures...) | A guidebook for integrating FS education into current curriculum at kindergarten |
5 |
Dec 23-Feb 24 |
1.5 |
Work with the FS specialist to document good story from the Van Duc model for sharing and replication | Good story from Van Duc model is documented |
4 |
March 24 |
Expected results 2: Replication of best model from Van Duc to other selected kindergartens in Hanoi and HCM cities by building up capacity of their teachers to prepare FS lesson plans and flexibly integrate these into their new preschool education program |
28 |
|
||
2.1 |
Conduct rapid need assessment on FS education among selected expanded kindergarten in Hanoi and HCM | A short TNA (training needs assessment) report on FS education of selected kindergartens |
10 |
April 24 – March 25 |
2.2 |
Introduce FS guidebook, curriculum on FS and good story from Van Duc for MOET/DOET/BOET in Hanoi through training workshop (meeting, webinar, workshop) | Training workshop report |
3 |
April 24 – March 25 |
|
|
|
||
2.3 |
Provide TOT (training of trainers) and mentoring service on FS integration into current education curriculum at selected pre-schools in Hanoi and HCM city | # mentoring sections |
10 |
April 24 – March 25 |
2.5 |
General works as required by the Project Director and Project managers |
5 |
April 24 – March 25 |
|
TOTAL |
43 |
|
- Master's degree from an education program; doctorate preferred.
- Have proven knowledge of and experience in current education program at kindergarten in Vietnam.
- Teaching and training experience.
- Curriculum development experience.
- Experience in learning through play method
- Having good knowledge and expeience on food satety in eduction is an advantage.
- Have knowledge of and experience in gender sensitive in education
- Have proven experience working as part of a consultant team, and experience in collaborations with international experts.
- Strong communication, analytical, and influence skills.
- Experience work with MOET/DOET and BOET.
- Be a citizen of Vietnam.
- Level 4 - Advanced Professional Proficiency in English and in Vietnamese (oral, reading and writing);
Job Features
Job Category | safegroproject Hanoi, safegroproject HCM City |
SAFEGRO’S RECRUITMENT
Administration Officer in HCM City
Hours: Fulltime Contract length: 1 year, extendable |
Location: HCM City Starting time: As soon as possible |
Salary: Negotiable Reporting to: Project Director (HPO) |
Job Summary:
The Admin Officer is responsible for the efficient working of project operations in HCM City by ensuring the policies, processes and issues are handled in accordance with SAFEGRO’s and Global Affairs Canada Manuals/Policies and current Vietnamese Laws and regulations; and is responsible for the administration, organization and coordination of office operations, procedures, and resources to effectively support the smooth operation of all project activities in the Ho Chi Minh City and surrounding provinces. The Admin Officer will be responsible for the following key activities:- Being the contact person for project administration and information of the office in HCM city
- Being responsible for the day-to-day administration management to ensure smooth running of office operations there.
- Being responsible for organizing events of SAFEGRO (Partner meeting, workshops, trainings, conferences, study tours, staff outing, staff retreat, etc.) in HCM city and adjacent regions.
- Prepares the correspondence/letters/reports (both in English and Vietnamese) to relevant authorities, donors, partners, and other stakeholders as required coordinating translation services through the HPO.
- Support all project staff and consultants in booking accommodation, vehicles, arranging travel when they have field trips in HCM City and adjacent provinces and other support as needed.
- Local logistics arrangement for international experts.
- Support Project Accountant in collecting invoices and supporting documents for all payments occur in HCM and the Southern provinces.
- Document storage, including hard copies of materials and reports, and electronic files using project SharePoint.
- Provides administrative support for international and local consultants, staff, and volunteers.
- Performingother related duties as required by the Project Director or HCM Food Safety Specialist.
Qualification Requirements:
- The Administration Officer should possess excellent organizational skills, interpersonal and teamwork skill, strong negotiation, communication skills including English language capability, and be familiar with working in the international development sector.
- Bachelor’s degree or higher in Human Resources, Business/Administration Management or other relevant discipline.
- At least five years of professional experience in administration task, office management are required.
- Proficient in writing correspondence/documents in both English and Vietnamese.
- Good knowledge of Vietnamese laws on labor, social & health insurance and other relevant applicable laws, codes and regulations.
- Good organizational and time-management skills to meet deadlines.
- Ability to work independently, prioritize tasks and to take initiative, as well as ability to work in a team.
- Strong computer skills (Microsoft word, Excel, power point and other basic applications).
- Gender sensitivity and experience in accounting will be advantageous.
Compensation
Alinea offers competitive salaries and an excellent benefits package. Salary will be commensurate with qualifications and experience. For those who are interested in applying for the administration officer in HCMC position, please send your application (letter of interest and CV with details on qualifications and experiences) with at least 3 referees by email to ngochungnguyen@alineainternational.com Please include the job title in your email subject line. Application form: Only via email Deadline: 08/12/2023 Interview announcement: Via email only to selected candidate, maximum 15 working days after the deadline of application. We welcome all applications, regardless of ethnicity, age, gender, sexual orientation, gender identity and expression; candidates that are belong to underrepresented groups are strongly encouraged to apply. The recruitment process is based on fair standards.Job Features
Job Category | Administration Officer |